Effective product photography draws attention and provides vital information to potential customers.
Before the internet came around, the main way to sell products was with a brick-and-mortar storefront or direct shipping from catalog orders. Today, anyone can sell pretty much anything online, whether out of their home or as a company. The downside of this development is that there is more competition than ever before, and price is not the only motivator to secure a sale. Since people are visual creatures, how your product looks in either your print catalog or online marketplace can make all the difference on whether you get the sale or your competitor does. At RTP.Studio, we are experts with product photography and the ones serving the Research Triangle, North Carolina area who you can trust for stunning results.
Our goal is to give your product a personality that resonates with your potential customers. While capturing attention for your product is important, we do not let that take precedence over providing the information the customer needs to know. Product photography usually involves more than one image for each product, especially if it is a food product and the back of the label has critical information for making the buying decision. You have heard of people saying they prefer to be photographed from their “good side” and the same can be true with product photography. We take the time to get acquainted with your product so that we can do it the justice it deserves.
If you would like to know more about our product photography or get started with having one or more products photographed, don’t hesitate to reach out to us.
FAQs About Product Photography
At RTP.Studio, we serve the Research Triangle, North Carolina area with high-quality product photography that can make a difference in your company’s success. We know that making the transition from selling in a retail location to having an online store can be challenging. It isn’t always easy to shine the best light on a product when the potential buyer can’t touch it. Product photography must be done carefully to present your products in an appealing manner, so the buyer knows what to expect when they receive it. We address all your questions, so you know what to expect, too! Here are two common questions about product photography:
Is successful product photography just about having the right equipment?
While it would be impossible to create amazing results without the right equipment, an inexperienced person would not be able to create what we do even if they had the same setup. Think about it like putting a beginning cook and a five-star chef in the same kitchen with the same tools and ingredients. Would you expect their dishes to be identical in quality? Experience matters in product photography and we look forward to showing you what we can accomplish.
How do you decide the best type of product photography to use?
Along with the instincts that come from experience, we capture your product using a number of diverse techniques until we are satisfied that the result properly reflects your product and will capture the attention of your target audience.